Team
Natalia Corona
Chief Executive Officer (CEO)
The founder of Smart Music Group and a leading professional in talent development within the Mexican music industry. Alongside Raczon López, she has led growth strategies for emerging artists, standing out for her vision in music marketing and artist management. She maintains direct communication with labels and artists, expanding her professional network and creating new oppor...
Raczon Lopez
Chief Executive Officer (CEO)
With over a decade of experience in the music and entertainment industry, I’ve had the privilege of working closely with artists across various stages of their careers. My core focus is artist development, helping talent grow their brand and audience through strategic planning and execution.
Lets Work
Contact us for more information about our services. We will get back to you as soon as possible.
Who We Are
Smart Music Digital was born from artists' need to have a marketing team that truly understands them. Many talents in the Regional Mexican genre were looking for a partner who could understand their vision, their essence, and the specific challenges of their career.
The History
From that need, Smart Music Digital was born: a purpose-driven company created to transform the way artists develop within the music industry. Our team combines strategy, market knowledge, and a deep connection to Mexican musical culture, allowing us to respond with precision to every release and situation.
Our Strategy
At Smart Music Digital, we specialize in developing and positioning artists from the ground up, accompanying them at every stage of their professional growth.
We operate as an independent major label, offering 360 services that include:
- Digital strategy and marketing
- Music distribution and promotion
- Artistic development and music education
- Digital platform positioning
- Sales certifications (AMPROFON, RIAA)
- Release management, campaigns, and media presence